Utilising AI for Gisou's World Building

Description
This project began as part of a broader initiative to explore how AI-generated visuals can support concept development and campaign pre-production for beauty brands. Gisou was selected because of its strong identity built around honey, nature, and elevated femininity, the perfect foundation for testing whether AI could help us quickly prototype high-quality creative assets while staying true to a brand’s visual language.

The Strategy & Thought Process
Our goal was to create a cohesive visual concept that could guide future campaigns across organic social, email, and paid channels. Before generating anything, we broke the project into three steps:

1. Identify core brand elements: natural luxury, honey-centric storytelling, soft color tones, feminine textures.
2. Translate these into a visual world: deciding what “Gisou’s environment” looks like beyond the typical studio aesthetic.
3. Build a concept that strengthens brand positioning: not replacing real photography, but helping the creative team visualize a campaign direction before investing in a full shoot.

This is how the “Bee Garden Atelier” concept was born: a hybrid between a wildflower garden and a high-end beauty set.

The Concept
The scene is set outdoors in a lush field of wildflowers, with sunlight creating natural bokeh and soft shadows. The product sits on a honey-colored marble pedestal, intentionally mixing organic elements with luxury cues. Bees naturally interact with the environment, reinforcing Gisou’s honey-infused narrative without feeling staged or artificial.

We chose soft yellows, warm blush tones, and sunlit highlights to preserve Gisou’s feminine aesthetic. Every frame was generated with a focus on product clarity, label accuracy, and maintaining the brand’s premium feel.

How the Assets Will Be Used
These visuals form part of a creative toolkit for upcoming digital campaigns. They will be used to:
- define the visual direction for the next seasonal campaign
- support organic social posts (static & carousel formats)
- create email hero images and section dividers
- test paid ad concepts before full production
- provide the brand with a clear moodboard for future photoshoots
Instead of guessing the creative direction, the team now has a fully realized visual world to build from.