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Our answer to the rigid agency structures

Before starting Odd Hours...

...I worked in agency environments where I was involved with countless eCom brands across different industries. The exposure was incredible, but it also made one thing very clear.

Many agencies are built for scale, not care. Tight processes, limited flexibility, and little room for big creative thinking. Brands were often forced into systems that didn’t fit them, and great ideas were left on the table simply because they didn’t fit a template.

Special requests? Usually off the table. Big creative ideas? Often stifled. I hated that. Brands aren’t one-size-fits-all, and their marketing shouldn’t be either.

Odd Hours is my answer to that. A studio that values sharp thinking, creative freedom, and real collaboration. If you’re looking to elevate your brand online, let's talk!

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Meet the Founder

Hi, I'm Zsófia!

I’ve been working in e-commerce and marketing since the very beginning of my career, both in-house and at agencies, and I’ve also launched and run my own brands.

 

That mix left me with a deep understanding of marketing from both sides: the strategy and creative work, and the very real founder decisions behind it. After nearly a decade in the industry, I wanted to pursue my dreams and bring everything I’ve learned into a creative agency format, where I get to collaborate closely with brands, build smart, intentional strategies, and bring exciting projects to life.

Want your brand to be next? Let's make it happen!

Our Values

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We’re not here for quick wins that look cute for a week and then fade. We build systems, content engines, and retention loops that compound over time. When we work with a brand, the goal is simple: create momentum that keeps paying off long after the first deliverable ships. 

Long-Term Growth

When we take on your brand, we treat it like it has our name on it. We think ahead, flag problems before you notice them, and make decisions with the same care we’d give our own business. No hand-holding required. We come in, roll up our sleeves, and act like an actual extension of your team.

Ownership

You’ll always know what we’re doing, why we’re doing it, and when it’s coming. No vague updates, no disappearing acts, no mystery timelines. We’re big fans of clear expectations, honest conversations, and shared Notion boards that keep everyone in the loop. Basically: you can relax, because you’ll never be left guessing.

Transparency & Communication

The digital world moves fast, and so do we. Trends shift, algorithms throw tantrums, new formats pop up overnight — and we pivot without breaking a sweat. Whether it’s jumping on a new content style, adjusting strategy mid-month, or testing something fresh, adaptability is baked into how we work. We stay flexible so your brand stays relevant.

Adaptability

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