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Our answer to the rigid agency structures
Before starting Odd Hours...
...I worked in agencies where I managed marketing projects for countless ecommerce brands across every category you can imagine. The exposure was invaluable, but it also made one thing very clear.
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Many agencies are built for scale, not care. Tight processes, limited flexibility, and little room for big creative thinking. Brands were often forced into systems that didn’t fit them, and great ideas were left on the table simply because they didn’t fit a template.
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Special requests? Usually off the table. Big creative ideas? Often stifled. I hated that. Brands aren’t one-size-fits-all, and their marketing shouldn’t be either.
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Odd Hours is my answer to that. A studio that values sharp thinking, creative freedom, and real collaboration.
If you’re looking to elevate your brand online, let's talk!
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Meet the Founder
Hi, I'm Zsófia!
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I've spent nearly a decade in ecommerce and marketing, working in-house, at agencies, and running my own brands. That mix gave me something most marketers don't get: a real understanding of both sides of the table.
I know what it takes to build a smart strategy and execute creative that performs. But I also know what it's like to make the hard founder decisions — where to spend budget, who to trust, and whether the work you're paying for actually moves the needle.
After years of working within rigid agency structures, I wanted to build something different. Odd Hours is a creative studio where strategy comes first, collaboration is real, and brands get the kind of attention they actually deserve.
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Want your brand to be next? Let's make it happen!
Our Values
We're not here for quick wins that spike for a week and disappear. We build systems, creative strategies, and campaigns that compound over time. When we work with a brand, the goal is momentum that keeps paying off long after we hit send on the first deliverable.
Long-Term Growth
When we take on your brand, we treat it like our name is on it. We think three steps ahead, flag problems before you see them, and make decisions with the same care we'd give our own business. No hand-holding required. We show up like an actual extension of your team.
Ownership
You'll always know what we're working on, why it matters, and when it's coming. No vague updates, no disappearing for weeks, no mystery timelines. We're fans of clear expectations, honest check-ins, and shared Notion boards that keep everyone aligned. Translation: you can actually relax.
Transparency & Communication
The digital world moves fast, and so do we. Trends shift, algorithms change overnight, new formats pop up constantly — and we pivot without breaking a sweat. Whether it's testing a new content style, adjusting strategy mid-month, or jumping on something timely, we stay flexible so your brand stays relevant.