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Creative Strategy
Creative strategy is the backbone of every brand that stands out. It’s how you figure out what your brand really means, who you’re talking to, and why they should care. Without it, your message gets lost in the noise.
When your positioning, messaging, and visuals align, everything works together to build trust and create real connections. Creative strategy turns ideas into clear, powerful campaigns that move people and turn them into lifelong fans of your brand.
Our Experience
With over 8 years in the e-commerce space, we’ve shaped brands across fashion, wellness, beauty, and lifestyle. We’ve led go-to-market strategies that launched products from zero to buzzworthy, crafted Meta ads direction that drives real results, and built brand identities from the ground up—both for my own ventures and for clients.
We know how to translate market research and consumer insights into clear messaging and creative angles that connect. Whether it’s defining a brand’s voice, setting up ad campaigns with killer hooks, or planning photoshoots that tell the right story, Odd Hours brings strategy and creativity together to make brands impossible to ignore.
Brand Positioning
We nail down your messaging, unique selling points, and that special spark that makes your brand a superstar - visually and verbally - for a strong, unforgettable identity.
Creative Direction
We bring your brand story to life with killer visuals: from UGC videos and photoshoot concepts to eye-catching graphic design.
Campaign Strategy
We craft and test marketing angles across Meta ads, social media, and communications to find what truly drives your audience and sales.
What we do
What's included
Brand messaging & USP development
Market & competitor research
Ad angle & campaign concept ideation
Visual style & creative direction
Content & influencer strategy alignment
Ongoing testing & optimization
Packages
Fractional Creative Director
For brands that want a long-term creative partner
Ongoing creative leadership for brands that need high-level thinking without hiring in-house. We oversee positioning, campaigns, content direction, and creative decisions across channels, acting as an extension of your team and keeping everything aligned as you grow.
Starting from $2000/month
Brand & Creative Foundations
For brands that need clarity and a strong visual direction
This package defines how your brand shows up, both strategically and visually. We lock in your positioning, messaging, and selling points, then translate that into a clear creative direction you can actually execute on. The result is a cohesive brand identity that guides content, campaigns, and visuals across every channel.
Starting from $2000 USD
Performance Creative Strategy
For e-commerce brands scaling paid ads
Built specifically for brands running Meta ads and performance campaigns. We research your market, competitors, and audience behavior, then develop creative angles, concepts, and direction designed to convert. We deliver copy and creatives, including a mix of static and video ads, and can utilise our UGC-network for additional content.
Starting from $2000/month