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The issue with traditional agencies
Before starting Odd Hours...
I worked in marketing agencies where I handled over 50 ecommerce brands throughout the years. Sounds impressive, right?
But here’s what soon became obvious to me: agencies often run on rigid systems, with cookie-cutter solutions and barely enough time or resources to give each client the attention they actually need.
Special requests? Usually off the table. Big creative ideas? Often stifled. I hated that. Brands aren’t one-size-fits-all, and their marketing shouldn’t be either.
So if what you’re looking for is strategy with heart, and not just a template, let’s get started!
our mission
I started Odd Hours to do things differently. To bring all my knowledge - both from running my own brands and working with dozens of others — into strategies that are tailored, flexible, and human.
We don’t just tick boxes or churn out campaigns. We dig into what makes your brand unique, then build creative, culture-savvy strategies to help it stand out. Whether that’s through Gen Z-friendly content, smart retention marketing, or holistic brand management, our mission is simple: give brands the love, creativity, and strategy they deserve.
hi, I'm Zsófi
Founder of Odd Hours. I love seeing ideas come to life and turning them into something people actually care about. I spend most of my time online — tapped into culture, conversations, and the trends that make brands feel relevant. Marketing, for me, isn’t just about selling—it’s about storytelling and connection.